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International Journal of Management & Marketing

International Journal of Management and Marketing is a peer-reviewed, open-access journal in the field of management & marketing. IJMM provides researchers and professionals with an academic forum for submitting innovative work in this field. IJMM publishes original and full-length articles that provide insight into the latest developments in management and business theory, as well as practical aspects of the field.

It covers original research articles, manuscripts, reviews, methodologies, commentaries, case reports, perspectives, book reviews, announcements, letters to editors, short communications, and much more covering all aspects of the discipline of this journal.

International Journal of Management and Marketing covering the study area of applied management and marketing, decision making, motivation, management of innovation, creativity and technology, green environmental technologies, information and communication technology management, new product / service development, operation and production management, marketing technology in management and marketing, strategic management, emerging technologies, organizational behavior, human resource management, knowledge management, process innovation, enterprise management and marketing, logistics, outsourcing, risk management, marketing research, market segmentation, positioning, pricing, relationship marketing, business marketing, social marketing, internet marketing, advertising, branding, customer service, customer behavior analysis theories and practice in marketing and management and business planning.